Be brave — life rewards the courageous with everything they desire

All her life, Olena Guzenko, finalist of 7th training program U&WE HUB, has been involved in creativity, having graduated from the Faculty of Fine Arts and Design. For the past six years, she has worked in the field of professional product photography, shooting advertising for well-known brands and companies. In 2022, she began engaging individual specialists in photo retouching, video shooting, and graphic design. Since 2023, she has been registered as an individual entrepreneur.

In her field, there is a close-knit community of photographers and related professionals. They share knowledge, experience, and support each other. She has always been inspired by these people.

“My mindset began to change at the end of 2021, and I agreed to undergo surgical treatment for epilepsy. Surprisingly, in addition to no longer being bothered by the disease, my thinking changed from creative to strategically analytical. And over time, I was no longer interested in just filming, I wanted to build something more” — Olena shared.

With this realization, she decided to unite talented professionals in advertising, food, fashion photography, and video production to establish her own production company.

Her work is B2B, playing a vital role in the marketing of other companies. Without her team’s expertise, no brand would be able to effectively communicate its product to the audience. They are essential for representation, sales, and competition.

Wanting to infuse something personal into the identity, she named the agency “Brain Production” — a reflection of "brain production, a fusion of creativity and intelligence" .

“Since the beginning of 2025, I began to realize the idea. I was very lucky to get to study at U&WE HUB at the same time as launching the agency. Despite the fact that I am from Dnipro, I attended weekly offline classes in Kyiv. It helped me to systematize my knowledge and to get the gaps in finance and business processes. It's a very strong circle of support from motivated women and speakers that moves you towards your goal” — Olena shared.

Currently, she and her team are finalizing the first business stage—product analysis and packaging — preparing to present the agency in early April 2025. The next phase will focus on executing the marketing strategy.

Olena’s advice for everyone:

• Never wait for the perfect moment to act—it takes only you and your willpower.

• People are the best source of inspiration and strength. Seek out "your" people, and they will come to you.

• Be brave — life rewards the courageous with everything they desire.